#Vithika Yadav

VITHIKA YADAV grew up in a Hindu family in Rajasthan. She was first sexually harassed by a man at age 12; an experience the overwhelming majority of Indian girls and women have had. Indian men call it "Eve teasing". It happened again and Vithika started hating herself for being a woman. She stayed quiet, as sexuality in India is an absolute taboo. Owing to prevalent social norms, no aspect of sex was expected to be talked about, be it consensual or non-consensual. There is no comprehensive sexuality education in India.

Vithika’s parents allowed her to study and make her own choices. She began her engagement against the brutal reality of modern day slavery while working with United Nations and for the NGO Free the Slaves. She fell in love with a fellow student while in college; and at 27, Vithika broke the taboo and announced her love marriage across castes. With the support of Radio Netherlands Worldwide, she founded Love Matters in India, the first Indian Digital sex education project.

In 2013 won the prize for "Excellence and Innovation in Sexuality Education" from the World Organization for Sexual Health. Today, millions of Indians have access to pleasure based and rights based information on sex via Love Matters India.

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